Nov 12, 20232 min read

Brewing Authenticity: Practical Steps to Real, Human Marketing

Hey friends! 👋

As a marketing freelancer, I’ve worked across industries, but the heart of my work always stays the same—keeping it real. So, grab that cup of coffee, and let’s talk about how authenticity can take your brand to the next level.

Why Authenticity Is More Than a Buzzword ☕️

Authenticity isn’t just warm and fuzzy—it’s a game-changer. It’s what makes people choose you over the competition, turning customers into loyal advocates. When your messaging says, “This is us—love it or leave it,” it builds trust. People want brands they connect with, and that connection comes from being real.

Keep It Real: Practical Tips for Authentic Marketing

Here are some simple ways to bring that authenticity into your brand:

Know Your Values: What do you stand for? Your values should shine through everything you do.
Tell Your Story: Let’s be honest—everyone loves a good story! Share the highs, the lows, and the fun bits. It makes you relatable.
Be Transparent: No one likes secrets. Keep your audience in the loop—behind-the-scenes moments, challenges, victories, and everything in between.
Engage in Real Time: Slide into those DMs, reply to comments, and make social media your new best friend. Authenticity is all about human connections!

Big Brands Doing It Right (And Why You Shouldn’t Be Intimidated)

You’re probably thinking, “Amanda, these big brands have massive budgets—how am I supposed to compete?” But trust me, authenticity doesn’t cost a thing.

Here are a few giants who are getting it right:

Chick-fil-A: It's not just about chicken—it’s about community, great service, and standing by their values (shoutout to Sundays off!).
Costco: They’re all about delivering value without the frills. And hey, if you’re a fellow toddler mom, you probably live on Costco bulk snacks like I do.
Peloton: Yes, please! Fingers crossed Santa brings me one this year. But beyond the tech, it’s the community Peloton has built that creates a sense of belonging.

You Can Do It, Too!

It’s not about the budget—it’s about being human. Here’s how financial advisors and firms can infuse authenticity into their marketing:

Personalized Content: Forget the corporate jargon. Show your team’s personality, share their backstories, and let people see the real faces behind your firm.
Client Testimonials: Less than 2% of RIAs use testimonials in their marketing—don’t be one of them! Testimonials are powerful, especially now that SEC rules allow them. They bring real stories to the forefront.
Educational Workshops: Hosting financial literacy webinars builds trust and lets you connect directly with your community.
Community Involvement: Get out there—sponsor events, join local causes. It’s about showing that you care.
Simple, Transparent Communication: Ditch the jargon. Keep it clear, simple, and real. People appreciate straightforward conversations, especially when it comes to their money.

One Last Sip of Wisdom ☕️

Before you top off that coffee, remember—authenticity is your superpower. It builds trust, connection, and success. So, let’s get real. Are you ready to make your brand stand out in a way that feels true to who you are?